What a Webmaster Does for Dental Practices | Dominate Dental Careers
Join Our Team as a Web-Tech Enthusiast!
(Part time / Full time)
Do you have a passion for all things tech and web? Are you a detailed person who is super organised, faces technical challenges with optimism and doesn’t rest until you have found a solution and resolved it? Can you handle multiple projects and tasks at once whilst remaining composed, prioritising and communicating with the wider team effectively?
If you answered yes to all of the above, then you might just be right for our team!
About the job
We are looking for a skilled webmaster for ongoing work with our web and digital marketing services agency. We wear many hats and take care of web design, web hosting, website maintenance and management, online marketing (SEO, PPC, Social Media) and more.
The successful candidate will essentially be a Webmaster and be able to do a little bit of everything! From supporting clients, taking caring of various tasks on an ongoing basis, WordPress web design, to knowhow of cPanel and hosting accounts, etc.
Our ideal team member will also be responsible for initiating client services, whether that be setting up host accounts for new websites, migrating websites to our servers, setting up email accounts and so on. They will also need to have flexible availability, be attentive to detail and fully self-motivated.
A positive mindset and passion for technology, computers, hardware, and software are an absolute must. This position requires you to be able to work independently, as well as with the team and clients.
Most important to us, above and beyond anything else, is whether you are a fit for our culture. Culture fit is #1, and along with that, a high integrity and a results-focused attitude are key.
Requirements
Effectively manage workflow and prioritise tasks across communication and project management platforms
Strong communicator with a requirement to talk to the end client and resolve their issue or deal with their request effectively and manage the relationship with the goal of delighting the client
Ability to work on multiple projects at any one time.
Operate in a fast moving environment and adhere to deadlines whilst producing high quality work each and every time.
Be able to work autonomously and stay focused on the job at hand.
Understand the big picture of each project and the company, but also be able to drill deep into each project to establish what needs to be done and when.
Passion for working with others (being collaborative) and helping our team members grow and learn.
Ability to handle, direct and provide straight-forward feedback.
Technology savvy with the ability to jump into any software system and figure it out.
Be a problem solver and think ahead to ensure any challenges don’t greatly impact project progress or outcomes.
Manage sensitive credentials
Responsibilities
Here is an overview of the day-to-day responsibilities and requirements of this role:
Maintain accurate, up to date records of client credentials
Complete full website backups
Move websites between web servers
Migrate websites from http to https
Install, configure and administer Google Tag Manager Including MailTo click event tracking
Install, configure and administer Google Analytics and Google Search Console
Install and quality check Google Analytics Goals
Setup, configure and administer Google My Business
Install and quality check Facebook pixel
Install and quality check Google Remarketing pixel
Install and test ResponseTap Call Tracking Software
Setup Microsoft exchange users
Configure Microsoft Outlook, Mac Mail and other email clients to connect to Microsoft Exchange
Manage domain names (inc. DNS, nameservers, moving domains between registras)
Manage CloudFlare
Project manage communication with external suppliers
Install WordPress content management system
Administer WordPress content management system
Non-structural content updates (inc. version updates, plugin updates etc.)
Set up and test Contact 7 forms, success pages and Google Analytics goals
Fault find reports of email address not working (web server email and Microsoft exchange (via 3rd party)
Assist with technical requirements of ongoing digital marketing campaigns
Manage and maintain dedicated hosting servers (inc. maintaining hosting credentials)
Manage communication with external server supplier and technical support
Schedule and location
This is a full-time position so the time investment will typically be 40 hours per week and you’ll be working roughly within the hours of 8am to 5pm, Monday through Friday.
Our company is based in Birmingham, UK, but roughly ⅔ of our team is remote. You can be based anywhere but must be willing to travel every once in awhile. (You can work from home!)
At this time, we are primarily looking for someone based in the United Kingdom but will accept applications from outside of the UK and consider if strong enough so please submit your application if this is you!
This role is not for someone who lives for the weekends and dreads Monday morning going back to “work.” We’re a mission-driven company who, at the core, are about changing the lives and businesses of everyone who comes into contact with our company. Sometimes you might have to work late, sometimes you may have to work a Saturday, but at the same time…. sometimes you’ll get the afternoon off, and you’ll have the flexibility to structure your life the way you see fit. We have a very open and flexible time off policy. But when we have a big project and work needs to get done, then we’re all hands on deck.
Compensation and benefits
Negotiable, depending on experience.
Vacation, holiday, and personal time.
Access to extensive personal development and education resources.
If you’re interested in joining a fun, hard-working, cutting-edge team – then please fill out the form below and we’ll be in touch if it seems like it might be a fit. Please do NOT send your CV/resume or an email as neither one will be viewed or considered.
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Frequently Asked Questions
Can an external webmaster work remotely full-time?
An external webmaster can work remotely full-time. This flexibility allows for efficient collaboration with the team while managing web services effectively from any location.
How does an external webmaster differ from an in-house webmaster?
The difference between an external webmaster and an in-house webmaster lies in their employment structure. An external webmaster typically works as a freelancer or contractor, providing services to multiple clients, while an in-house webmaster is a dedicated employee focused solely on managing a single company's web presence.
What is the role of SEO in webmaster marketing strategy?
The role of SEO in a webmaster's marketing strategy is crucial, as it enhances a website's visibility, drives organic traffic, and improves user engagement, ensuring that digital marketing efforts effectively reach the target audience in the competitive dental industry.
What are the benefits of having a webmaster administrator?
The benefits of having a webmaster administrator include ensuring website functionality, managing technical issues efficiently, and optimizing user experience. This role is crucial for maintaining online presence, enhancing communication with clients, and supporting digital marketing efforts effectively.
What are the qualifications required to be an external webmaster?
The qualifications required to be an external webmaster include proficiency in web design, experience with content management systems, strong problem-solving skills, and knowledge of SEO and analytics tools. A background in IT or related fields is often beneficial.
What skills are required to be a successful webmaster marketer?
The skills required to be a successful webmaster marketer include technical proficiency in web design and development, strong problem-solving abilities, effective communication, knowledge of digital marketing strategies, and a passion for technology to adapt to industry changes.
What tools do external webmasters use for website management?
External webmasters use a variety of tools for website management, including content management systems like WordPress, analytics platforms like Google Analytics, SEO tools such as SEMrush, and website performance monitoring services.
How do webmasters improve website user experience and conversion rates?
Webmasters enhance website user experience and conversion rates by optimizing site speed, ensuring mobile responsiveness, and streamlining navigation. They also implement effective call-to-action strategies and analyze user behavior to make data-driven improvements.
What is the primary role of a webmaster in marketing strategy?
The primary role of a webmaster in marketing strategy is to manage website functionality and content, ensuring optimal user experience and engagement, which directly supports marketing initiatives and enhances overall brand presence.
What are the responsibilities of an external webmaster?
The responsibilities of an external webmaster include managing website functionality, ensuring optimal performance, troubleshooting technical issues, updating content, and collaborating with clients to meet their needs while maintaining effective communication within the team.
Can an external webmaster work on multiple projects simultaneously?
External webmasters can manage multiple projects simultaneously, provided they have the necessary skills and resources to meet deadlines while maintaining quality. Effective time management and clear communication are essential for success in such a role.
What is the role of an external webmaster in a company?
The role of an external webmaster in a company is to manage and maintain the company's website functionalities, ensuring optimal performance, security, and user experience, while also assisting in technical issues and implementing updates as needed.
What are the key responsibilities of a webmaster administrator?
The key responsibilities of a webmaster administrator include managing website functionality, ensuring optimal performance, assisting clients with technical issues, and facilitating communication within the team to maintain effective web services.
What are the daily tasks of a webmaster administrator?
The daily tasks of a webmaster administrator include managing website content, monitoring site performance, troubleshooting technical issues, ensuring data security, and collaborating with team members to enhance user experience and website functionality.
How do webmasters create engaging content for website visitors?
Webmasters create engaging content for website visitors by understanding their audience's needs, utilizing relevant keywords, incorporating visually appealing elements, and ensuring easy navigation, all while regularly updating content to maintain interest and relevance.
Can webmasters use social media for website promotion effectively?
Webmasters can effectively use social media for website promotion by leveraging platforms to engage with audiences, drive traffic, and enhance brand visibility. Strategic social media campaigns can amplify website content and foster community interaction.
How do webmasters optimize website for search engines successfully?
Webmasters successfully optimize websites for search engines by implementing SEO best practices, including optimizing on-page elements, improving site speed, utilizing quality content, and leveraging backlinks to enhance authority and visibility in search results.
What are the benefits of hiring an external webmaster?
The benefits of hiring an external webmaster include access to specialized expertise, cost-effective management of web services, and the ability to focus on core business operations while ensuring a professional online presence for your dental practice.
How does a webmaster administrator handle website errors?
A webmaster administrator handles website errors by promptly identifying the issue, troubleshooting to determine the cause, and implementing necessary fixes. They also conduct regular maintenance and monitor site performance to prevent future errors.
How does a webmaster administrator manage website updates?
A webmaster administrator manages website updates by regularly monitoring site performance, implementing necessary changes, and ensuring content is current. This involves utilizing content management systems, scheduling updates, and collaborating with the team to maintain an optimal user experience.
How does an external webmaster communicate with clients?
External webmasters communicate with clients through various channels such as email, phone calls, and project management tools. Regular updates and feedback sessions ensure alignment and clarity throughout the project life cycle.
How does an external webmaster handle website updates?
An external webmaster handles website updates by regularly monitoring site performance, implementing necessary changes, and ensuring content is current. They utilize content management systems, communicate with clients for feedback, and ensure updates align with overall digital strategy.
What certifications benefit external webmasters?
The certifications that benefit external webmasters include Google Analytics, Google Ads, and Certified ScrumMaster (CSM). These credentials validate expertise in web performance, digital marketing strategies, and project management, enhancing a webmaster's skill set and marketability.
How do external webmasters handle client projects?
External webmasters manage client projects by collaborating closely with clients to understand their needs, implementing tailored web solutions, and ensuring ongoing support and maintenance. They prioritize effective communication and regular updates to ensure project success.
What platforms support external webmaster remote work?
The platforms that support external webmaster remote work include content management systems like WordPress and Joomla, collaboration tools like Slack and Trello, and cloud-based services such as Google Workspace and Microsoft 365, enabling seamless communication and task management.
How do webmasters track website performance metrics?
Webmasters track website performance metrics by utilizing various tools such as Google Analytics, which provides insights into traffic, user behavior, and conversion rates, enabling them to make data-driven decisions for optimization and improving user experience.
What communication tools are essential for webmasters?
Essential communication tools for webmasters include project management software like Trello or Asana, messaging platforms such as Slack or Microsoft Teams, and video conferencing tools like Zoom, which facilitate collaboration and effective communication with team members and clients.
How can webmasters enhance their technical skills?
Webmasters can enhance their technical skills by engaging in continuous learning through online courses, attending webinars, participating in forums, and hands-on practice with new technologies and tools related to web development and management.
What marketing strategies do webmasters commonly use?
Webmasters commonly utilize a variety of marketing strategies, including search engine optimization (SEO) to improve website visibility, content marketing to engage users, and social media integration to drive traffic and foster connections with the target audience.
What challenges do external webmasters encounter frequently?
External webmasters frequently encounter challenges such as managing multiple clients' needs, navigating varying technical requirements, ensuring website security, and adapting to ever-changing digital marketing trends. Additionally, effective communication with clients and teams can also pose difficulties.
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