★ Case studyDecember 2025 campaign

£954,000 of Invisalign pipeline. One practice. 30 days.

239 qualified Invisalign enquiries in a month, every one screened for suitability and budget, answered in seconds, and backed by a holding deposit. Here is exactly how the number was built, and what it does and does not mean.

DD
josiedominatesdentalReal campaign, December
239 Invisalign leads and £954,000 of potential revenue, the real campaign creative
josiedominatesdental 239 leads. £954,000+ in potential revenue. Here is how we did it.
01 The numbers
239
qualified Invisalign enquiries in 30 days
£954k
of treatment pipeline at the practice's ~£4,000 case value
30
days, one paid social campaign, one practice

Real client results, not a promise. The number we commit to for your practice is agreed up front and written into the agreement.

02 How the number was built

Four stages, each one closing a leak.

STAGE 1 · FOUND

Campaign built on real intent

A paid social campaign aimed at the Invisalign questions local patients actually ask: cost, finance, timelines, nerves. Real practice creative, GDC and ASA compliant, no stock smiles.

STAGE 2 · QUALIFIED

Every enquiry screened

Each of the 239 enquiries was screened for treatment suitability and budget before it reached the practice. "How much is Invisalign" browsers became either qualified patients or polite exits, not front desk admin.

STAGE 3 · ANSWERED IN SECONDS

EnGen on every message

EnGen replied to every enquiry in seconds, around the clock, in the practice voice. Speed is the single biggest difference between a lead and a patient: the practice that answers first usually wins.

STAGE 4 · DEPOSIT-BACKED

Holding deposits protect the diary

Booked consultations were secured with holding deposits, so the diary filled with patients who actually showed up. Attendance is the metric we guarantee, because it is the one the system controls.

03 Honest framing

What £954k means, and what it does not

£954,000 is pipeline value: 239 qualified, deposit-backed patients multiplied by the practice's own average Invisalign case value of roughly £4,000. It is not signed treatment plans on day 30, and we say so because the difference matters. What makes the number repeatable is the mechanics: qualification before the diary, response in seconds, deposits before consults, and a front of house team trained to convert. Josie shares the campaign, the creative and the follow-up flows on a call, and will tell you honestly whether your practice and area can support the same system.

Want the same system pointed at your area?

One practice per treatment, per area. If yours is taken, we will tell you.

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