We listen. We care. We deliver.
Dominate Dental exists because dental marketing is full of promises and short on ownership. We built the agency that owns the whole journey, run by people who pick up the phone and tell you the truth.
The person your practice actually deals with.
Josie Mitchelmore is the Managing Director of Dominate Dental, the UK dental marketing agency that guarantees attended patient consultations. The business behind Dominate Dental has been growing UK practices since 2012 and became Ignite DMA Ltd in 2016. Josie has led the client side for the last 9 years, inside UK dental practices the whole time. She has trained front of house teams in Scotland, rebuilt patient journeys in London, and closed the gap between marketing reports and money in the bank more times than she can count. She is a Brummie, straight-talking to a fault, and the reason our clients stay.
She is also the filter. If we cannot earn for your practice, Josie says so on the first call and points you somewhere better. One practice per treatment, per area cuts both ways.
Small enough to know your practice. Senior enough to grow it.
No account-manager shuffle, no juniors learning on your budget. This is the team, and you will know them all by name within a month.
Everyone here knows your practice by name.
Do what we say we will do
Commitments have dates and owners. If something slips, you hear it from us first, with the fix attached.
Make things happen
We face challenges with optimism and own our decisions. The guarantee exists because we are happy being measured.
UK dental only
GDC, ASA and CQC rules are our operating manual, not a disclaimer. We do not do gyms, lawyers or anyone else.
We show up in person.
Training days, strategy reviews, shoot days, or just being in the room. The practices we serve are run by real people under real pressure, and a dashboard never built trust with anyone. The biscuits are optional but encouraged.