Privacy Policy
Last updated 8 June 2026.
This policy explains how Dominate Dental collects and uses your personal data, and your rights under UK data protection law (the UK GDPR and the Data Protection Act 2018). Dominate Dental is a trading name of Ignite DMA Ltd, the data controller, registered in England and Wales, company number 10104671, registered office 11 St. Pauls Square, Birmingham B3 1RB.
What we collect
We collect: information you give us through our forms (the free AI Visibility Check and the contact form), such as your name, practice name, email address, practice website and town; the content of any message you send us; and technical and usage data collected with your consent through analytics and advertising tools (see Cookies and tracking below), such as pages viewed, device and browser type, approximate location and how you interact with the site.
How we use it, and our lawful basis
We use your form details to respond to your enquiry, prepare the report you asked for, and follow up about our services. The lawful basis is our legitimate interest in responding to enquiries and running our business, and, where you are becoming a client, the steps needed to enter into a contract. We use analytics and advertising data to understand and improve the site and to measure and target our marketing; the lawful basis for the cookies and similar technologies involved is your consent, which you give through our cookie banner and can withdraw at any time.
Cookies and tracking
We use cookies and similar technologies through Google Tag Manager, including Google Analytics 4 and Microsoft Clarity (analytics) and the Google Ads tag and Meta Pixel (advertising). These only run after you consent through our banner, managed with CookieYes and Google Consent Mode v2. Full detail is in our Cookie Policy.
Who we share it with
We do not sell your data. We share it only with service providers that process it on our behalf, under contract: Google (Tag Manager, Analytics, Google Ads), Meta Platforms (Pixel), Microsoft (Clarity), CookieYes (consent management), Calendly (call booking) and Front (the tool that delivers your enquiry to our inbox). Some of these providers are based outside the UK; where data is transferred internationally it is protected by appropriate safeguards such as the UK extension to the EU-US Data Privacy Framework or standard contractual clauses.
How long we keep it
We keep enquiry data for as long as needed to respond and, where relevant, for the duration of our working relationship plus the period required for our legal and accounting obligations. Analytics data is retained according to the providers' standard retention settings. You can ask us to delete your data at any time.
Your rights
Under UK data protection law you have the right to access the personal data we hold about you, to have it corrected or deleted, to restrict or object to our processing, to data portability, and to withdraw consent at any time where processing is based on consent. To exercise any of these, email josie@dominatedental.com. You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk, though we would appreciate the chance to put things right first.
How we protect your data
Your form submissions are sent to us over an encrypted (HTTPS) connection and delivered to our enquiry inbox. We limit access to your data to the people who need it to help you, and we hold our service providers to appropriate security standards.
Children
Our services are aimed at dental practices and business owners. The site is not directed at children and we do not knowingly collect data from anyone under 18.
Changes to this policy
We may update this policy from time to time. Any update will appear here with a revised date at the top.
Contacting us
For any privacy question or request, contact Ignite DMA Ltd (trading as Dominate Dental), 11 St. Pauls Square, Birmingham B3 1RB, or email josie@dominatedental.com.