Social that builds trust with local patients. Not posting for the sake of it.
Run by our team in your practice voice, fed by real content from your own shoot days, and connected to capture. Reviews and social proof are now signals AI engines read when they decide which practice to recommend. Every post works twice.
What we run
- ✓ Strategy and calendar in your practice voice
- ✓ Content shoot days, your patients and team
- ✓ Compliant treatment content, checked at source
- ✓ Engagement that routes enquiries into EnGen
Trusted by UK dental practices since 2012
Want content that earns patients, not just likes?
A content system, not a posting rota.
A calendar built from your treatments
Every month starts with a content calendar mapped to the treatments you actually want to sell and the questions local patients actually ask. Invisalign open evenings, implant education, new patient offers, team moments. You see it before anything is posted, and nothing goes out without passing the GDC and ASA guardrails first. Forbidden phrases are blocked at source, so your registration is never the price of a good hook.
Real content from your practice
Stock photography is the fastest way to look like every other practice. We run shoot days in your practice: your team, your surgeries, your patients where consent allows. Phones up, scripts ready, a month of raw material in an afternoon. The result is content patients recognise as real, because it is. Real beats polished in every test we have run. Want the shoot on its own, without the monthly retainer? Book a one-off Content in a Day.
Posted, captioned and managed for you
Editing, captions, hashtags, scheduling and community management are handled by Megan Young, our Social Media Manager, and the content team in your practice voice. Comments and DMs that show buying intent do not sit unanswered: they route into the same enquiry handling as every other channel, so a "how much is whitening?" comment becomes a booked consultation, not a like.
Measured on enquiries, not vanity
Follower counts do not pay associates. We report on what social actually produced: profile visits, enquiry conversations started, consultations booked. Social also feeds the AI engines: active, consistent profiles are one of the trust signals ChatGPT and Google AI weigh when they decide which practice to recommend. Your social is working two jobs at once.
Social warms the patient. The system books them.
A patient rarely books from one post. They see your practice in their feed for weeks, then one day they search, ask an AI assistant, or message the page. That is the moment most practices lose: a DM answered the next morning is a patient who booked elsewhere last night. Because social runs inside the same system as EnGen, every message gets a reply in seconds, a qualified enquiry becomes a deposit-backed booking, and your front of house team picks up patients, not admin. That is why we will not sell social on its own promises: it is stage one of a system measured on attended consultations.
What it costs: social media management is £600 a month on its own, on a 90 day rolling agreement. It is included free in the Market Dominance plan, the only place we ever include it free.