Groups that treat each practice as a separate marketing problem waste budget. We run one strategy across the group and execute it locally per site, with each location measured on the same number. Consultations attended. Proven with groups of 20+ locations.
They adapted their own internal systems around how we work together, because the lead handling and conversion training became core infrastructure. That is what group-level partnership looks like, and it is why group work is by application rather than off the shelf.